A step-by-step approach to turning a research idea into a proposal worthy of funding, demystifying the process as a result.

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.

The Third Edition presents an approach to qualitative research design that both captures what researchers really do and provides step-by-step support and guidance for those embarking for the first time on designing a qualitative study.

This jargon-free guide clarifies principles for applying copyright law to 21st-century education, discusses what is permissible in the classroom, and explores the fair use of digital materials.

Offers readers an introduction to the methodology, etiology, prevalence, treatment, and prevention of family violence. Organized chronologically, this title includes chapters that cover child physical, sexual, and emotional abuse; abused and abusive adolescents; courtship violence and date rape; spouse abuse, battered women, and elder abuse.

This book engages teachers in a thoughtful exploration of motivation in the classroom, showing how to apply principles, practices, and strategies which motivate in a dynamic way, actively involving students, teachers and the school.

Introductory textbook offering intercultural communication students a fuller understanding of how culture and communication affect and effect eachother.

The Second Edition of the award-winning The SAGE Handbook of Conflict Communication emphasizes constructive conflict management from a communication perspective which places primacy in the message as the focus of conflict research and practice.

A guidebook of community practice grounded in social justice and human rights. It Utilizes the social development perspective and employs analyses of persistent poverty, asset development, policy practice, and community research approaches as well as providing strategies for advocacy and social and legislative action.

Helping educational leaders to use the ideas put forward in The Fourth Way, this book will allow readers to achieve positive and sustainable reform in their schools.