Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

A stellar author team guides you through the key topics of human resource management from strategic and international perspectives in this updated edition.

This handbook presents the Early Years Foundation Stage (updated in 2021) as a handy reference copy for early years practitioners whether in training or in practice.

Connects theory with real-life criminal cases in a clear and engaging way, providing a valuable companion to those studying forensic psychology.

With an emphasis on psychoanalytic theory, Business, Ethics and Society: Key Concepts, Current Debates and Contemporary Innovations provides a clear, concise introduction to the field of business ethics, while addressing contemporary issues and debates around the impacts of artificial intelligence, social media, the gig economy and populist politics on business and society.

Bestselling authors Robert N. Lussier and John R. Hendon explore the important strategic function HR plays in today's organization, helping the reader develop the skills they need to recruit, select, train, and develop talent.

Providing a brief overview of mixed methods research, this second edition takes the reader through the essential steps in planning or designing a study.

The research-based materials and diverse voices in this guide will develop principals into racially conscious leaders and transform schools into equitable learning environments for all students.