Exploring how ideas and concepts from psychology can be applied smartly to the classroom to meet the needs of different learners.

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Research Methods in the Social and Health Sciences gives students a thorough and thoughtful introduction to the entire research process from start to finish, covering qualitative and quantitative research throughout. It lays out each step, from the literature review to ethical research to individual methods and dissemination of research.

Communicating the excitement and importance of criminal justice research, this practical and comprehensive book shows students how to perform and understand statistical analyses, while helping them recognize the connection between statistical analyses used in everyday life and their importance to criminology and criminal justice. This updated Fifth Edition is packed with real-world case studies and contemporary examples utilizing the most current crime data and empirical research available. E...

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.

American Public Policy provides a comprehensive overview of the policy-making process from procedural approaches and policy instruments to in-depth analysis of specific policy issues. The Twelfth Edition covers new topics such as the COVID-19 pandemic, the rising costs of health care, and the rollback of environmental regulations under the Trump administration.

This book is the definitive approach to thematic analysis, offering a highly accessible and practical discussion of doing TA.

All trainee teacher's need to know about the theory and practice of teaching primary English.