This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Introducing a broad range of innovative and creative qualitative methods, this accessible book shows you how to use them in research project while providing straightforward advice on how to approach every step of the process; from planning and organisation to writing up and disseminating research. The authors provide a complete toolkit for conducting research in this field, while rendering the most novel and cutting-edge methods unintimidating to the reader.

'Leonard Cohen taught us that even in the midst of darkness there is light, in the midst of hatred there is love, with our dying breath we can still sing Hallelujah.' - The late Rabbi Lord Jonathan Sacks

'Among the finest volumes on Cohen's life and lyrics ... An exploration which would have intrigued and engaged Leonard himself.' - John McKenna, writer and friend of Leonard Cohen

Harry Freedman uncovers the spiritual traditions that lie behind Leonard Cohen's profound and unmistakable lyrics

...

A cosy, enchanting story about the profound experience of discovering an unlikely family in an unexpected place. The House in the Cerulean Sea is an uplifting, heart-warming queer fantasy from TJ Klune and A New York Times, USA Today and Washington Post bestseller. ‘I loved it.

It is like being wrapped up in a big gay blanket. Simply perfect’ – V. E.

Schwab, author of The Invisible Life of Addie LaRueLinus Baker leads a quiet life. At forty, he has a tiny house with a devious cat and hi...

In his first full-length autobiography, comedy legend and national treasure Billy Connolly reveals the truth behind his windswept and interesting life.

Born in a tenement flat in Glasgow in 1942, orphaned by the age of 4, and a survivor of appalling abuse at the hands of his own family, Billy's life is a remarkable story of success against all the odds.

Billy found his escape first as an apprentice welder in the shipyards of the River Clyde. Later he became a folk musician - a 'rambling man' ...

Research Methods in the Social and Health Sciences gives students a thorough and thoughtful introduction to the entire research process from start to finish, covering qualitative and quantitative research throughout. It lays out each step, from the literature review to ethical research to individual methods and dissemination of research.

Communicating the excitement and importance of criminal justice research, this practical and comprehensive book shows students how to perform and understand statistical analyses, while helping them recognize the connection between statistical analyses used in everyday life and their importance to criminology and criminal justice. This updated Fifth Edition is packed with real-world case studies and contemporary examples utilizing the most current crime data and empirical research available. E...

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.

The development of business analysis as a professional discipline has extended the role of the business analyst who now needs the widest possible array of tools and the skills and knowledge to be able to use each when and where it is required. This new edition provides 123 possible techniques and practical guidance on how and when to apply them.