Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

Packed with features like case studies and checklists, this accessible book gets you up and running so you can both understand interview research and use it in your project.

This approachable introduction to doing data science in R provides step-by-step advice on using the tools and statistical methods to carry out data analysis. Introducing the fundamentals of data science and R before moving into more advanced topics like Multilevel Models and Probabilistic Modelling with Stan, it builds knowledge and skills gradually. This book: Focuses on providing practical guidance for all aspects, helping readers get to grips with the tools, software, and statistical me...

Designed for both students and newly-qualified social workers, this dip in and out of guide introduces students to over 350 key theories, theorists and concepts in a concise and no-nonsense way. Careful cross-referencing will help students make important connections, while selected further reading will prove you with a springboard to further learning.

This guide gives realistic, reassuring support for the complexities and challenges you face when undertaking a part-time doctorate while working full-time in higher education.

All trainee teacher's need to know about the theory and practice of teaching primary English.

This book explains 'big ideas' in mathematics in simple terms supported by classroom examples to show how they can be applied in primary schools to enable learning.

A short, innovative book that uses examples and evidence from around the world to analyse the concept of fake news and outline what we know about it, before proposes what we should do about this dangerous phenomenon.

This book will guide trainee teachers through each step of the teaching training process, from initial stages of planning and research, through to how to analyse data and write up a research project.

The Mindful Teacher’s Toolkit gives educators clear directions to develop their own mindful or awareness-based practice and ideas for how to embody and integrate these practices in their teaching. The combination of activities, guidance and real-life examples provide mindful teachers with a toolkit of everything they need to be able to develop their own mindful classroom.