The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

Discover the historical and social context of one of the most influential works ever written with this authoritative new resource The newly revised second edition of The Hebrew Bible: A Contemporary Introduction to the Christian Old Testament and Jewish Tanakh delivers a brief and up-to-date introduction to the Hebrew Bible/Old Testament in the broader context of world history. Its treatment of the formation of the Bible amidst different historical periods allows readers to understand the bib...

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.

In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented...

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based m...

We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practic...

How the Immune System Works How the Immune System Works provides a concise and accessible overview of how the immune system protects us from disease. Written in a lively and engaging style, this unique book makes it easy to see the big picture of the immune system—without any confusing jargon or complex technical details. Now in its seventh edition, this popular book features an entirely new chapter that describes the role of the immune system in fighting COVID-19, as well as up-to-date inf...

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher custome...

Pull up what you need to know. Pumps and hydraulic equipment are now used in more facets of industry than ever before. Whether you are a pump operator or you encounter pumps and hydraulic systems through your work in another skilled trade, a basic knowledge of the practical features, principles, installation, and maintenance of such systems is essential.

You'll find it all here, fully updated with real-world examples and 21st-century applications.This title helps to: learn to install and serv...

Introductory Statistics, 10th edition, is written for a one- or two-semester first course in applied statistics and is intended for students who do not have a strong background in mathematics. The only prerequisite is knowledge of elementary algebra. Known for its realistic examples and exercises, clarity and brevity of presentation, and soundness of pedagogical approach, the book encourages statistical interpretation and literacy regardless of student background.

The book employs a clear and...

Operations Management: An Integrated Approach, 8th edition, provides a solid foundation of the subject with clear, guided instructions and a balance between quantitative and qualitative concepts, thus providing both an applied and practical approach. In addition to leveraging customizable, tactile teaching and learning methods, the text covers emerging topics like artificial intelligence, robotics, data analytics, and sustainability. This international edition includes several revisions and a...