The past is a foreign country - this is your guide, from the bestselling author of The Time Traveller's Guide to Medieval EnglandWe think of Queen Elizabeth I's reign (1558-1603) as a golden age.

'What we all need,' said Larry, 'is sunshine... a country where we can grow.' 'Yes, dear, that would be nice,' agreed Mother, not really listening. 'I had a letter from George this morning - he says Corfu's wonderful. Why don't we pack up and go to Greece?' 'Very well, dear, if you like,' said Mother unguardedly.

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package....

'A book of big questions, and big answers' Yuval Noah Harari, bestselling author of Sapiens Why has human history unfolded so differently across the globe?