Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

A comprehensive guide to carrying out Qualitative Secondary Analysis (QSA) that brings together expert advice and professional insight from leading researchers who have developed innovative theories and methods of QSA.

A comprehensive guide to carrying out Qualitative Secondary Analysis (QSA) that brings together expert advice and professional insight from leading researchers who have developed innovative theories and methods of QSA.

Zina O'Leary's Research Question Little Quick Fix teaches students how to find their interest, hone it to a topic, and turn it into a research question that is relevant, interesting and researchable.

Rules and codes for healthcare professionals continue to proliferate yet are unable to offer practical advice in specific circumstances. To help balance official rules with the variable, unique human element, David Seedhouse and Vanessa Peutherer explain what personal judgement is and how it can be applied routinely and effectively in everyday decision-making in healthcare.

This book introduces readers to the ethical dilemmas that therapists can face in their therapeutic practices. By mapping the counselling process from beginning to end, it focuses on key ethical issues such as informed consent, confidentiality, boundaries, the use of touch and dual relationships. It draws on a series of in-depth case studies illustrating ethical dilemmas, and presents the reader with reflective questions at the end of each example. The book covers: The Context of Relational Et...

Based on action research which has been implemented in a primary school, this book emphasises not just mental health needs, but also the importance of creating a culture of inclusion for all pupils.

An ideal introduction for trainees and practitioners looking to understand the what, the why, and the how of coaching research.

Through teaching fabulous lessons teachers can help children to discover stories, create worlds, record events, mould characters and inspire each other as writers. This book provides the guidance and examples to help achieve this.

The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.