Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you:Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN...

Based on the idea that strategic corporate social responsibility offers the most holistic and effective approach to CSR, this revised new edition of Strategic Corporate Social Responsibility presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.

The Sociology of Immigration provides students with a contemporary sociological perspective on the entire immigration process: deciding to leave one's home country, establishing oneself in a new host society, being received by the host population, and deciding whether to assimilate or seek citizenship.

Packed with ready-to-go lessons and tools, this user-friendly resource provides ways to weave together different aspects of literacy using one mentor text.

Forensic Psychology: An Inside Perspective on Criminal Thinking and Behavior offers a concise, accessible introduction to the field of forensic psychology. Grounded in the cognitive-behavioral approach and evidence based-practices and research, this text focuses on often-overlooked areas, such as the experiences of victims and first responders and the psychopathy of individuals convicted of mass murder, spree killing, and serial killing.

Dynamics of News Reporting and Writing shows students how to approach their stories and think on their feet in the evolving media landscape, with foundational elements like lead writing, structure, and storytelling, as well as how to think critically and determine what matters in a story.

Psychology of Aging: A Concise Exploration introduces students to the study of adulthood and aging, offering a holistic examination of its impact on our bodies, minds, relationships, and social roles. Through an innovative myth vs. fact approach, the text dispels common misconceptions using humor, compassion, and robust research.

By demonstrating goal setting as an integral instructional strategy, this guide gives teachers the tools needed to help students take ownership of their learning.

Personality: Theories and Applications by Eric Shiraev presents a comprehensive and engaging exploration of the interdisciplinary and cross-cultural study of personality. The new Second Edition incorporates the latest findings from the fields of behavioral economics and neuroscience while offering expanded coverage of contemporary issues.