In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Through a series of examples of statistics in the media, this book shows you how to critically assess the presentation of data in the media, to identify what is significant and to sort verifiable conclusions from misleading claims.

Focusing on the methods that are commonly used by social scientists, this text introduces the regression methods for analysing spatial data.

The Sixth Edition of Making Sense of the Social World offers students an introduction to the variety of social research methods, and helps the reader to understand research in their roles as consumers and novice producers of social science.

This handy reference provides students, either new to methods or in need of a refresher, with the answers to some of the most frequently asked questions about qualitative research.

Ideal for those already familiar with basic Excel features, this updated Third Edition shows readers how to utilize Microsoft (R) Excel's functions and Analysis ToolPak to answer simple and complex questions about data.

A fully updated and accessible overview of randomized response

This is an essential guide for graduate students and researchers in the social and behavioural sciences, identifying and answering the essential questions from assessing risks to protecting privacy and vulnerable populations. It is also a very useful resource for students developing their thesis and dissertation proposals.