Building on the acclaimed and successful previous editions, the Third Edition provides further critical updates and illustrations of the applications of reflexive methodology in formulating research strategies.

Placing into perspective the meaning of evidence for evaluation professionals and applied researchers, the contributors to this book - a veritable 'who's who' in evaluation - provide observations about the diversity and changing nature of credible evidence.

Provides a unified framework for both single-level and multilevel modeling of ordinal categorical data

A cornerstone of this exciting, growing discipline, this text gives readers a clear introduction to key ideas and common complexities met when doing sensory research and provides plenty of real-world examples to show the method in action.

Explaining both why and how to use mixed methods for discovering solutions to complex research problems, this book gives readers the tools to adapt approaches to suit their own research conditions.

Helping students to successfully visualise SEM by drawing on the graphical interface of EQS and providing plenty of screenshots throughout, this book assumes no prior statistical knowledge and includes practical assistance to encourage students to feel confident about using SEM for their research project.

Taking the reader step-by-step through the intricacies, theory and practice of regression analysis, Damodar N. Gujarati uses a clear style that doesn't overwhelm the reader with abstract mathematics.

A wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most respected names in the field today.

Helps students and researchers to understand the ideas and methods behind the successful collection of qualitative, quantitative and mixed data sets in transparent, scientific ways.