The most accessible Krugman/Wells text, now in Achieve.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, no one is more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this modular text, Krugman and Wells’ signature storytelling style helps readers understand economic concepts in the real world. Instead of long, traditional chapters of traditional length, this version presents...

The signature storytelling approach helps students taking the one semester Principles of Economics course understand how economic concepts play out in our world.

Paul Krugman and Robin Wells’ signature story style helps one-semester students taking the Principles of Economics course, understand how economic concepts play out in our world. The fifth edition of Essentials of Economics, revised and enhanced throughout, now offers holistic digital learning tools as part of Achieve, a complete, ...

Demonstrates how creative thinking is an essential element of leadership, especially when bringing about change.

The path to your professional success starts with a critical look in the mirror. If you read nothing else on managing yourself, read these 10 articles (plus the bonus article "How Will You Measure Your Life?" by Clayton M. Christensen).

We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself. HBR's 10 Must Reads on Managing Yourself will inspire you to: Stay engaged throughout your 50+-year work life Tap into your deepe...

Turn leads into prospects, Learn more about the client's needs, Convey the ability to meet the client's demands, Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time!

Operations Management: An Integrated Approach, 8th edition, provides a solid foundation of the subject with clear, guided instructions and a balance between quantitative and qualitative concepts, thus providing both an applied and practical approach. In addition to leveraging customizable, tactile teaching and learning methods, the text covers emerging topics like artificial intelligence, robotics, data analytics, and sustainability. This international edition includes several revisions and a...

Uncover practical insights and winning strategies that will allow you to lead successful negotiations with confidence and finesse

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.