Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.

The instant Sunday Times bestseller from the ultimate AI insider- the only book you need to read on this subject. AI. SYNTHETIC BIOLOGY.

QUANTUM COMPUTING. Everything is about to change. This is the only book you need to understand this new world.

From the ultimate AI insider, Mustafa Suleyman, co-founder of DeepMind, part of Google. 'Fascinating, well-written, and important' Yuval Noah Harari, author of Sapiens'Deeply rewarding and consistently astonishing' Stephen Fry'An excellent guide for...

For over twenty-five years, the authors of International Financial Reporting and Analysis have provided comprehensive insight into the intricacies of financial reporting. This ninth edition has been updated throughout with an increased focus on ethics, sustainability and corporate governance. Timely real-world illustrations and activities give students a truly international perspective to successfully interpret and use IFRS Standards in business.

This title is available with MindTap, a flexib...

The extraordinary story of how the human brain evolved . . . and is still evolving.

Oxford University professor and award-winning researcher Paulo Savaget reveals the ways that the scrappiest organizations problem solve and how everyone can use the same tools at work and in life.

'Dust is a book with an extraordinary global story to tell, but - and - also with an ethical argument to advance. Robert Macfarlane

'Superb . . . Dust, an intriguing study by geographer Jay Owens, shows why particles of all kinds are both nature's salvation and its poison.' Telegraph

'Like a detective dusting for fingerprints, Jay Owens masterfully reveals the hidden traces of modernity by following some of its smallest fragments.' James Vincent, author of Beyond Measure

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Dust may s...