A new textbook on entrepreneurship and innovation which has a global focus.

The series builds learner confidence in the professional skills needed for the tourist industry whilst developing their language awareness. Students practise these skills in realistic Case Studies that reflect topical tourism issues. The DVD-ROM accompanying the Coursebook includes travel DVDs with accompanying worksheets.

English for International Tourism is recommended preparation for the LCCI English for tourism exams www.lcci.org.uk.

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

A revised and re-energized edition of the internationally bestselling parable that will help you love the work you do - even if you can't always do work that you love. With foreword by Ken Blanchard.

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

The deep sea is the last, vast wilderness on the planet. This is the story of how we imagine, explore and exploit it.

For centuries, myth-makers and storytellers have concocted imaginary monsters of the deep, and now scientists are looking there to find bizarre, unknown species, chemicals to make new medicines, and to gain a greater understanding of how this world of ours works. With an average depth of 12,000 feet and chasms that plunge much deeper, it forms a frontier for new discoveries.

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A ground-breaking exploration of the emerging field of genome writing and its profound implications for healthcare, the environment and the global economy

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour. By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them, ultimately devel...

The New York Times bestseller, which has become a must-have for women in business, is now revised and updated in celebration of its 10th anniversary.