Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process...

The new edition of the bestselling textbook on Innovation Management, provides a strong knowledge base and a creative and entrepreneurial management mindset Acclaimed for its practical, evidence-based tools and resources, Managing Innovation provides the knowledge base required to manage innovation, technology, and new product development. With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and inn...

Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.

Take control of your own workplace happiness story, with this guide to helping you ensure that you're in the very best job in the very best organization.

Learn how to build a team that truly cares about their work with this practical guide to managing today's workforce.

It’s hard to be successful without a clear understanding of how business works. These 60 daily readings from New York Times bestselling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.

We all wish we could sharpen key management skills-like writing more effective emails or proposals, focusing to-do lists on what really matters, giving more persuasive presentations, or dealing with a boss who makes you want to scream. But who has the time? The HBR Guides can help. In the HBR Guide to Project Management

From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire wa...

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

An invaluable guide to using digital research methods in business and management dissertations at Masters level, with practical guidance into how to use these approaches in your own research project.