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Applied Marketing Analytics Using R
2023 || Paperback || Gokhan Yildirim e.a. || SAGE
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
Business Analytics
Applied Modelling and Prediction
2023 || Paperback || James Abdey || SAGE
Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.
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The Sage Handbook of Qualitative Research in Organizational Communication
2024 || Hardcover || Boris H. J. M. Brummans e.a. || SAGE
The Sage Handbook of Qualitative Research in Organizational Communication is the essential guide for scholars, researchers, and practitioners seeking to explore the latest methods and emerging trends in this dynamic field, written by a global team of experts.
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Effective Leadership
Theory, Cases, and Applications
2013 || Paperback || Ronald H. Humphrey || SAGE
'[This text] provides what is missing from most leadership texts. It is a cognitive, behavioral, and affective foundation for leadership practice that has been sorely lacking in the leadership literature' - Anthony Andenoro, Gonzaga University, Spokane
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Essentials of Business Research
A Guide to Doing Your Research Project
2014 || Paperback || Jonathan Wilson || SAGE
Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.
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Organisational Misbehaviour
2022 || Paperback || Stephen Ackroyd e.a. || SAGE
From new forms of satirical humour and dissent, workplace bullying and sexual misconduct, to managerial misbehaviour and its consequences, this book explores the latest forms of organisational subversion and offers fresh insights into the underlying dynamics of management and organisational processes.
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The Consumer Society
Myths and Structures
2016 || Paperback || Jean Baudrillard || SAGE
Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.
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Aim for the Heart
Write, Shoot, Report and Produce for TV and Multimedia
2017 || Paperback || Al Tompkins || SAGE
With humour, honesty and directness, Tompkins bottles his years of experience and insight in this Third Edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use.
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Employee Engagement in Corporate Social Responsibility
2021 || Paperback || Debbie Haski-Leventhal e.a. || SAGE
Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights.
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Foundations of Programming, Statistics, and Machine Learning for Business Analytics
2023 || Paperback || Ram Gopal e.a. || SAGE
This book provides an introduction to the key concepts in programming, statistics and machine learning needed by business analytics students, assuming no prior knowledge and taking a step-by-step approach to help students build up their confidence.