Why organisations need to be proactive about their culture - and how they can achieve that

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

Major accidents are rare events due to the many barriers, safeguards and defences developed by modern technologies. But they continue to happen with saddening regularity and their human and financial consequences are all too often unacceptably catastrophic. One of the greatest challenges we face is to develop more effective ways of both understanding and limiting their occurrence.

This lucid book presents a set of common principles to further our knowledge of the causes of major accidents in ...

A reimagining of modern science and ancient mythology, and of what it means to be human.

In today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient.

In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges ...

The 20th anniversary edition of the “brilliant and practical” (Tom Peters, author of The Professional Service 50) business classic—now updated to reflect the digital world—provides essential tools and wisdom for all consultants, negotiators, and advisors.

In today’s fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one’s discipline is not enough...

Lang lebe das Ladengeschäft ! Eine neue Generation von Gründern zeigt, was man von ihnen lernen kann.

Der stationäre Einzelhandel wird derzeit von einer neuen Generation von Inhabern und Unternehmern revolutioniert. Ihre innovativen Konzepte und Verkaufsstrategien überlassen nichts dem Zufall, die Gründer sind gut mit Nachbarschaft und im Internet vernetzt und verkaufen überregional oder gar weltweit ihre Ware.

Zusammengestellt von Courier, dem führenden Magazin für den modernes Unte...