This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

The most accessible Krugman/Wells text, now in Achieve.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, no one is more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this modular text, Krugman and Wells’ signature storytelling style helps readers understand economic concepts in the real world. Instead of long, traditional chapters of traditional length, this version presents...

Every decision is an economic decision.

Principles of Economics by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation that ha...

The secret to getting more done in an hour than most people do in a day Discover the latest cutting-edge developments in the world of generative AI. With The ChatGPT Revolution, you'll learn how easy it is to make AI work for you -- with tips and prompts to help you get fast, powerful results in the latest models of ChatGPT, Copilot, DALL-E and other AI tools. In this fully revised and updated edition, productivity expert Donna McGeorge shares real-world case studies, no-nonsense advice and t...

Shortlisted in the Management and Leadership Textbook Category at CMI Management Book of the Year Awards 2016, this book explores the key questions and challenges prevalent in CSR including the history, key drivers, main theoretical perspectives and the dominant practices found in the business community, and also how to implement CSR in practice.

In 2016 Professor Stephen Hawking delivered the BBC Reith Lectures on a subject that has fascinated him for decades - black holes. In these flagship lectures the legendary physicist argues that if we could only understand black holes and how they challenge the very nature of space and time, we could unlock the secrets of the universe.

We are at a momentous inflection point in our evolutionary history: generative AI is becoming mainstream, transforming the world of work, and specifically that of knowledge workers. This book helps you to navigate your upskilling journey to remain relevant and to add value in the workplace.

Providing a thorough introduction to the field of Human Resource Information Systems (HRIS), this one-of-a-kind book shows how organizations can leverage HRIS to make better people decisions and manage talent more effectively.

Master your relationship with money and unleash the power of alternative investments with this practical guide to smart money strategies from Tony Robbins, author of the #1 New York Times bestseller Money: Master the Game, and renowned investor Christopher Zook.

Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way.