Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

How did salesforce.com grow from a start up in a rented apartment into the world s fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot com implosion of 2001, but also went on to define itself as the leader...

One of four titles in Thames & Hudson’s innovative new ‘Big Idea’ series, this incisive discussion of capitalism breaks down the key concepts and theories at the heart of this contentious topic.

From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.

The national bestseller.

Write. Burn. Repeat. Now with new covers to match whatever mood you're in.

"This book has made me laugh and cry, filled me with joy, and inspired me."

-TikTok user camrynbanks

Instagram, WhatsApp, Snapchat, TikTok, VSCO, YouTube…the world has not only become one giant feed, but also one giant confessional. Burn After Writing allows you to spend less time scrolling and more time self-reflecting. Through incisive questio...

**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award** 'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism .

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

This book focuses on the contested nature and competing narratives of food system transformations, despite it being widely acknowledged that changes are essential for the safeguarding of human and planetary health and well-being.

This easy-to-read guidebook helps marketers and health communicators alike understand the COVID-19 pandemic, learn from it, and plan for future emergencies that may require a need to draw on the same set of skills.

Written by best-selling author and global thought leader Peter Hawkins, Beauty in Leadership and Coaching explores how leaders and coaches can contribute to the urgent task to transform human consciousness to address the great inter-connected challenges of our times.