Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt make decisions.People do.

Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely a...

This book has case studies so students can understand how and why information systems are essential in todays evolving business landscape. These cases studies highlight real-world companies, technologies, and issues that illuminate different topics. It aligns concepts with the latest trends, exploring how the rise different applications cloud/mobile computing affect information systems.

Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services-from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes-this text offers an inside view that helps students gain a true understanding of how operations work within an organization. This 14th Edit...

Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text's hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.

The 15th Edition features 4 all new cases per chapter and integrates new examples of today's companies using ...

This book gives you the practical tools to overcome the obstacles stopping you from having a difficult conversation. Move from avoidance or breakdown to breakthrough.

Organization Development: The Process of Leading Organizational Change, Sixth Edition offers a comprehensive look at individual, team, and organizational change, covering classic and contemporary organization development techniques.

Why are some parts of the world poor today, while others are rich? At which point in time did they diverge, and what were the reasons? These core questions are addressed in a concise and accessible introduction to global economic development since 1500. Leading economic historians from across the globe provide overviews of major world regions together with global comparison chapters and case studies highlighting key themes, individuals, processes and events. Utilising a set of common developm...

Graphic tools and visual solutions for team building and development Visual Teams uses visual tools and methods to help teams both face-to-face and virtual reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important channel of communication one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts. Visual Teams shares bes...

Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them.

This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.