In this thoroughly updated fourth edition, award-winning contact lens author, lecturer, and researcher, Professor Nathan Efron, presents an easily accessible, systematic account of how to identify, understand, and manage contact lens complications. Professor Efron is renowned for his ability to distil often-complex principles of ocular physiology and pathology into a clinically-friendly format. The subject matter is arranged logically by tissue structure - which is the way practitioners natur...

Well organized and easy to read, Clinical Procedures in Primary Eye Care, 5th Edition, takes an accessible, step-by-step approach to describing the commonly used primary care procedures that facilitate accurate diagnosis and effective patient management. This practical, clinically-focused text offers succinct descriptions of today's most frequently encountered optometric techniques supported by research-based evidence. You'll find essential instructions for mastering the procedures you need t...

The fully revised edition of this 'classic' helps teachers give their learners the tools they need to express themselves through a range of stimulating drama contexts. This completely revised edition of the classic title Drama Techniques provides: *150 ideas for interesting and productive fluency practice *a large selection of drama-based techniques which focus learners' attention on communicative tasks or activities *techniques suitable for all levels *clear instructions for the teacher *adv...

Essentials of Animal Behaviour is an introduction to the study of animal behaviour and is primarily intended for first or second year undergraduates attending short courses in the subject. The book concentrates on putting across the basic principles as briefly and lucidly as possible with the aid of carefully selected examples from both the recent and classic literature, together with numerous illustrations. It will enthuse readers with this active and exciting area of research, and will lay ...

For courses in Human Geography. A distinctly modern look at human geographyDescribed as "fresh, innovative, and intelligent," Human Geography: Places and Regions in Global Context is acclaimed for its global approach, conceptual rigor, engaging real-world applications, and outstanding visual program. Knox and Marston foster awareness of current issues and developing trends from a geographic perspective, and provide a solid foundation in the fundamentals of human geography.

The authors integra...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Setting the standard for excellence, accuracy, and innovation Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology.

The author team advances Neil Campbell's vision of meeting and e...

An improved, larger-format edition of the Cambridge School Shakespeare plays, extensively rewritten, expanded and produced in an attractive new design. An active approach to classroom Shakespeare enables students to inhabit Shakespeare's imaginative world in accessible and creative ways. Students are encouraged to share Shakespeare's love of language, interest in character and sense of theatre.

Substantially revised and extended in full colour, classroom activities are thematically organised ...

Perkovic's Introduction to Computing Using Python: An Application Development Focus, 2nd Edition is more than just an introduction to programming. It is an inclusive introduction to Computer Science that takes the pedagogical approach of "the right tool for the job at the right moment," and focuses on application development. The approach is hands-on and problem-oriented, with practice problems and solutions appearing throughout the text.

The text is imperative-first, but does not shy away fr...

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights th...

Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas stick. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished e...