This book presents new conceptual models and tools to implement different strategies. The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges.

All Media Are Social offers an introduction to the wide-ranging field of media sociology. Covering political economy, media representation, and media effects, Lindner and Barnard synthesize empirical findings, while explaining with examples and clear prose.

How to Analyse Texts is the essential introductory textbook and toolkit for language analysis. This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts - spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels.

This textbook includes:

three parts covering research and study skills, language structure and use, and how te...

Colloquial Zulu is an easy to use and up to date guide to the Zulu language. Specially written for self-study or class use, the course offers you a step-by-step approach to written and spoken Zulu. No prior knowledge of the language is required.

AI for School Teachers will help teachers and headteachers understand enough about AI to build a strategy for how it can be used in their school.

It seems that artificial intelligence (AI) is always only five years away, but recent developments have made the practical utility of game theory and machine learning a genuine reality. Written by leading experts in both Sports Management and AI, AI for Sports begins to answer many questions on the future of this field.

The Psychology of Running provides a unique insight into why running is such a popular form of exercise and competition.

Histories of Exhibition Design in the Museum: Makers, Process and Practice offers a new model for understanding exhibition design in museums as a human and material process. It presents diverse case studies from around the world, from the nineteenth century to the recent past.

This book offers insights into how both private and public organisations can innovate and keep up with growing data volumes and increasing technological developments in the short, mid and long term.

This thoroughly practical and engaging textbook is designed to equip students with the skills needed to undertake sound regression analysis without requiring high-level math. Regression Analysis covers the concepts needed to design optimal regression models and to properly interpret regressions.