The 9th edition of this textbook for hybrid introductory communication courses provides a balanced introduction to the fundamental theories and principles of communication. The book explores communication in a variety of contexts-including interpersonal, group, organizational, and mass media-and provides students the theoretical knowledge and the research and critical thinking skills they'll need to succeed in advanced communication courses and communication professions. The first section exp...

Provides a clear and concise overview of how AI is used in game development Gives a brief overview of the history of AI in games Considers the different models, techniques and algorithms that are used in creating game AI.

An approachable and engaging introduction to Historical Linguistics with up-to-date pedagogy including exercises, further reading and online support material.

Historical Linguistics is a core part of most linguistics programmes. With the more experienced linguistics student in mind, this book covers many subjects in considerable depth while not sacrificing an appreciation of the whole.

Includes examples and datasets from a wide variety of languages and language families, whereas most historic...

Provides students with an introduction to the study of the effects of media on human emotion and behavior. Suited for media/mass communication psychology and media effects courses offered in both communication studies and psychology departments. New edition reflects the most current research and includes more coverage of the effects of technology and social media on our twenty-first century lives.

In-text pedagogy such as chapter questions is complimented by instructor and student online reso...

Philosophy of Social Science: A Contemporary Introduction examines perennial questions of philosophy through engaging the empirical study of society. Questions of normativity concern the place of values in social scientific inquiry. Questions of naturalism concern the relationship between the natural and the social sciences.

And questions of reductionism ask how social institutions relate to the people who constitute them. This accessible text offers a comprehensive overview of debates in the...

Comprehensive, easy to read and systematic treatment of alliance management, suitable for Strategic Management students as well as reflective practitioners. New edition fully updated with two new chapters covering mindsets, new technologies and emerging themes, as well as new international case studies throughout; Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.

Offers a comprehensive review of leadership theories in the field, from the classic to the cutting-edge, and how they relate specifically to the public sector and nonprofit contexts. Covers the major competency clusters in detail, portrayed in a leadership action cycle that aids readers in visually connecting theory and practice. Integrates expanded coverage of nonprofit leadership throughout the chapters, including in-depth discussions about managing volunteers, fundraising ethics, the nonpr...

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second ...

This fully updated third edition of Introducing Language and Intercultural Communication provides an accessible, lively introduction for students who are new to the study of intercultural communication, with special attention devoted to the language dimension. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complex...

Now in its fifth edition, Academic Writing helps international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated, it is designed to let teachers and students easily find the topics they need, both in the classroom and for self-study. The book consists of five parts: The Writing Process Elements of Writing Language Issues Vocabulary for Writing Writing ModelsThe first part explains and practises every stage of essay writi...