An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

This practical guide walks you through your whole research project, from first starting out and deciding on a topic or question to writing up and presenting research.

Creativity is a key theme in early childhood studies at the moment and is increasingly highlighted in all manner of early childhood academic courses. This book will form the link between creativity and literacy with concrete examples of children's meaning making, as well as offering a protocol for students to follow.

The definitive reference source for understanding the implications of complexity science for management research and practice

Looking at both the techniques and logic of inquiry surrounding methods used in criminological research, this progressive handbook brings together work from internationally renowned experts to provide readers with an important resource on the application of methods.

A major new contribution to the field of qualitative data analysis, this book sets out the theory and practice of dialogical approaches.

Using a scientific and evidence based approach, this text addresses the neuroscience and psychology of addiction, with chapters focusing on psychological, biological and societal aspects.

Written in a lively and engaging style, this book will enable both supervisors and supervisees to get the best they can from the supervisory experience.

Focusing on organisation improvement and strategical leadership, this book offers a bank of creative ideas and guidance for teachers already in management positions, and those just starting out reflect on their leadership development.