Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

With coverage of both original ideas and the authors' own practical experiences, this book helps readers to unlock the importance of reflexivity and understand its benefits.

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

John Costello and a team of palliative care specialists take a patient-centred approach to discussing palliative and end of life care across a range of diseases and illnesses.

Part of the Revisiting the Classic Studies series, this book traces 14 ground-breaking studies by researchers such as Hans Eysenck, Raymond Cattell, Ernest Tupes and Raymond Christal to re-examine and reflect on their findings and engage in a lively discussion of the subsequent work that they have inspired.

Fundamental theories and concepts for understanding how business is done in Europe, linked to the current European business environment through a range of up-to-date case studies and examples.

With new chapters on key topics such as mental health, the environment, race, ethnicity and health, and pharmaceuticals, this new edition maintains its multidisciplinary framework and bridges the gap between health policy and the sociology of health.

Mapped to the 2018 NMC Standards and filled with real life scenarios and activities, this book develops students' competence and confidence in managing the care of critically and acutely ill patients.

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.