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Resultaten (959)
Modern Software Engineering
Doing What Works to Build Better Software Faster
2023 || Paperback || David Farley || Pearson
Improve Your Creativity, Effectiveness, and Ultimately, Your Code In Modern Software Engineering, continuous delivery pioneer David Farley helps software professionals think about their work more effectively, manage it more successfully, and genuinely improve the quality of their applications, their lives, and the lives of their colleagues. Writing for programmers, managers, and technical leads at all levels of experience, Farley illuminates durable principles at the heart of effective softwa...
vandaag verzonden
Design Patterns : Elements of Reusable Object-Oriented Software
Elements of Reusable Object-Oriented Software
2024 || Hardcover || Erich Gamma e.a. || Pearson
Design Patterns, Elements of Reusable Object-Oriented Software
Elements of Reusable Object-Oriented Software
1995 || Hardcover || Erich Gamma e.a. || Pearson
Capturing a wealth of experience about the design of object-oriented software, four top-notch designers present a catalog of simple and succinct solutions to commonly occurring design problems. Previously undocumented, these 23 patterns allow designers to create more flexible, elegant, and ultimately reusable designs without having to rediscover the design solutions themselves. * The authors begin by describing what patterns are and how they can help you design object-oriented software.
They ...
Consumer Behaviour
|| Havard Hansen || Pearson
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of mar...
Customer Relationship Management
2013 || Paperback || Ed Peelen e.a. || Pearson
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...
Information Security / 2nd edition
2014 || Mark S. Merkow e.a. || Pearson
Information Security: Principles and Practices, Second Edition Everything You Need to Know About Modern Computer Security, in One Book Clearly explains all facets of information security in all 10 domains of the latest Information Security Common Body of Knowledge [(ISC) CBK]. Thoroughly updated for today's challenges, technologies, procedures, and best practices. The perfect resource for anyone pursuing an IT security career.
Fully updated for the newest technologies and best practices, Info...
How to Write for University
Academic Writing for Success
2013 || Paperback || Kathleen McMillan e.a. || Pearson
Undertaking a writing project for assessment can be a challenging prospect for students of all disciplines and especially those new to academic writing in higher education. The unique 12-step approach in this book leads students through the different stages that apply to any form of academic writing - gathering relevant information, processing that information through effective planning, creating the text and developing writing for future assignments including exam writing. The authors follow...
maandag verzonden
Introduction to Behavioral Research Methods / 6th edition
Pearson New International Edition
2013 || Paperback || Mark Leary || Pearson
Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data.
Chapter...
Derivatives Markets
Pearson New International Edition
2013 || Paperback || Robert McDonald || Pearson
For courses in options, futures, and derivatives.
To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and use...
