Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the fou...

Over two million people have turned to Strength Training Anatomy for an inside look at how the body performs during exercise. Now with new exercises, stretches, and exercise variations, and with more of Frederic Delavier's signature art, the fourth edition of this classic work sets the standard by which all other strength training resources will be judged. No other resource combines the visual detail of top anatomy texts with expert strength training advice.

Over 700 anatomical illustrations,...

Running Anatomy, Second Edition, features 48 of the most effective exercises for runners--each with clear step-by-step descriptions--and 155 anatomical illustrations highlighting the runner's muscles in action.

Integrating scientific insights with practical applications, the third edition offers nearly 300 full-color anatomical illustrations, an introductory chapter, interactive check elements, and online tools. It clarifies muscle movements, joint mechanics, and injury prevention to support effective dance technique.

This edition of Teaching Sport Concepts and Skills: A Tactical Games Approach adds four new chapters and has over 350 lesson plans to help teachers-from elementary through secondary school-learn the tactics and skills of various sports. A web resource with video clips shows some lessons in action.