GO DIGITAL WITH LAUNCHPAD

Behavioral statistics—as it’s actually practiced today

Using Macmillan's highly touted LaunchPad to deliver superior content online, the brief version of Nolan and Heinzen’s text introduces students to the role of statistics in the behavioral sciences today. It is a thoroughly up-to-date presentation written specifically for behavioral science students, anchored by real-world stories, a highly visual approach to presenting data, helpful mathematical and formul...

From aggression to altruism, prejudice to persuasion, Essential Social Psychology, Fourth Edition introduces students to the discoveries and debates that define social psychology today.

Balancing theoretical foundations with practical strategies, this book helps you develop an approach to your qualitative data analysis that is both systematic and insightful.

Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.

This book explores each subject in the primary curriculum offering clear guidance on the distinctive elements of each and effective pedagogical approaches that support informed teaching.

Written specifically for student nurses developing their communication and interpersonal skills in any field of nursing. The book address all the competencies for communication skills outlined in the 2018 NMC standards and features insightful contributions from experienced nurses and healthcare leaders across different clinical fields.

While several market-leading companies have successfully transformed through data- and AI-driven approaches to business, the vast majority have yet to reap the benefits. This practical guide presents a battle-tested method to help you translate business decisions into tractable descriptive, predictive, and prescriptive problems.

The second edition of this popular book introduces agent-based modeling, an increasingly popular approach enabling researchers to build models where individual entities and their interactions are directly represented.

The world-famous cosmologist and #1 bestselling author of A Brief History of Time leaves us with his final thoughts on the universe's biggest questions in this brilliant posthumous work.