Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

In a multidisciplinary field such as energy, Hydrogen and Fuel Cells stands out by covering the entire width of hydrogen production and usage technologies, giving detailed descriptions of not just one but the range of very different fuel cells that have been developed or are under development. In one volume, respected experts Bent Sorensen and Giuseppe Spazzafumo provide all the basic scientific theory underlying hydrogen and fuel cell technologies, but at the same time present applications a...

Constituting a large percentage of everyday diagnostic practice, melanocytic pathology is a complex and challenging area with many difficult-to-diagnose lesions. This highly illustrated reference, written by three of the world's leading dermatopathologists, provides authoritative guidance in the accurate diagnosis of even the most challenging pigmented skin tumors, helping you avoid pitfalls and recognize mimics. Covers nearly every variant of melanocytic tumors you're likely to see.

Emphasiz...

Comprehensive and practice-oriented, the fully updated 3rd Edition of this easy-to-use text covers the full range of obstetric and gynecologic pathology, including information on treatment and patient management. Written largely by the pathology and clinical faculty at Harvard's Brigham and Women's Hospital, it covers the most up-to-date information available in the field, including molecular genetics and diagnostics. Drs. Christopher P. Crum and Marisa R. Nucci are joined by new editors Scot...

Pharmacology and physiology are the foundation of every anesthesia provider's training and clinical competency. Pharmacology and Physiology for Anesthesia: Foundations and Clinical Application, 2nd Edition, delivers the information you need in pharmacology, physiology, and molecular-cellular biology, keeping you current with contemporary training and practice. This thoroughly updated edition is your one-stop, comprehensive overview of physiology, and rational anesthetic drug selection and adm...

Computational Analysis and Understanding of Natural Languages: Principles, Methods and Applications, Volume 38, the latest release in this monograph that provides a cohesive and integrated exposition of these advances and associated applications, includes new chapters on Linguistics: Core Concepts and Principles, Grammars, Open-Source Libraries, Application Frameworks, Workflow Systems, Mathematical Essentials, Probability, Inference and Prediction Methods, Random Processes, Bayesian Methods,...

In a radical reappraisal of Iran's modern history, Ervand Abrahamian traces the country's traumatic journey from the mid-nineteenth century to the present day, through the discovery of oil, imperial interventions, the rule of the Pahlavis, and the birth of the Islamic Republic. The first edition was named the Choice Outstanding Academic Title in 2009. This second edition brings the narrative up to date, with the Green uprisings of 2009, the second Ahmadinejad administration, the election of R...

A New Reference Grammar of Modern Spanish is a comprehensive, cohesive and clear guide to the forms and structures of Spanish as it is written and spoken today in Spain and Latin-America. It includes clear descriptions of all the main grammatical phenomena of Spanish, and their use, illustrated by numerous examples of contemporary Spanish, both Peninsular and Latin-American, formal and informal. Fully revised and updated, the sixth edition is even more relevant to students and teachers of Spa...

Sobotta - More than just an Atlas: Learn, Understand and Test your Knowledge

Sobotta Atlas 'Volume 3 focuses on the Head, Neck and Neuroanatomy providing in-depth insights into the human head, it's structures, organs and circulatory, as well as, nervous systems to students and professionals alike.

The 16th edition introduces the brand new Sobotta Study Loop. A deeper focus on clinical relevance and actively supporting students prepare for medical exams makes the Sobotta - Atlas of Anatomy mor...

How can we reconcile the ideal church described by theology with the broken church that we see in the world? In this book Joseph Small argues that the church's true identity is known somewhere in the tension between the two.

Small revisits familiar ecclesiological concepts--people of God, the body of Christ, the communion of the Holy Spirit--but rather than focusing on theological abstractions or worldly cynicism, he carefully evaluates the church in its scriptural, historical, theological, ...