Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

An evidence-based text that will help support students to appraise and then integrate research into both their daily practice decisions and their assignments and assessments

Provides trainee teachers with a clear understanding of how to embed inspiring teaching across the subjects that make up the new Primary Curriculum.

Have you ever felt you're not getting through to the person you're talking to, or not coming across the way you intend? You're not alone. That's the bad news. But there is something we can do about it.

Heidi Grant Halvorson, social psychologist and bestselling author, explains why we're often misunderstood and how we can fix that. Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true.

Our everyday interactions are colored by ...

Creativity Today - the management book on applied creativity and written by Ramon Vullings & Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wis...

Ben Elsinga is an experienced professional, author and blogger. This book gives young professionals the tools and resources they can use to maximize their chances of growth and success.Are you young at heart and full of energy, but feel as though your talents have not yet brought you the success you imagined?Be inspired by the resources described for you by a seasoned professional. This workbook will increase your resilience to outside influences, and teach you to set goals that will contribu...

This book is intended for Chinese Studies majors, China-focused students in other fields, heritage learners, and professionals. It will help improve vocabulary and grammar competence, and foster reading strategies and writing and translation skills, for use in academic and professional settings.

Paint Feet on a Snake

*is available in full-form and simplified character editions

*is aimed at learners of Mandarin with a command of about 850 characters and 1200 vocabulary items

*is suitable for...

The Corded Ware Culture (c. 2900-2300 BC) is found in a large area, from Russia to the Netherlands and from Scandinavia to Switzerland. Supra-regional elements include beakers decorated with cord and/or spatula imprints, battle-axes, and a funerary customs involving crouched inhumations under barrows with gender-specific placement of the body gender-specific funerary gifts.Analysis of ceramics from well-preserved settlements from the Dutch coastal zone have provided very valuable new informat...

Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating, researching and realizing new products. It’s been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he’s quite grumpy.

Why are so many brilliant ideas culled before they’ve had a chance to shine in the real world?

Why are so many awful ideas pushed throug...