Corporate Communication Worldwide covers a wide range of corporate communication aspects and prepares those who aim to be active in the communication field in an international context. In today’s world, the meaning of worldwide is truly dynamic and this book reflects such new reality.

Management models: many students will come across them in their studies, yet it is only when actually working with them that the function and benefit of management models are revealed. Students often find it hard to select and apply management models. This textbook will assist them to do so. 101 Management Models is aimed particularly at students of economic and technical studies and social sciences in higher education.

In the twentieth century, avant-garde movements have pushed the concept of art far beyond its traditional boundaries. In this dynamical process of constant renewal the prestige of thinking about art as a legitimizing practice has come to the fore. So it is hardly surprising that the past decades have been characterized by a revival or even breakthrough of philosophy of art as a discipline.

However, the majority of books on aesthetics fail to combine a systematical philosophical discourse with...

The Kommandostab Reichsfuhrer-SS, the Hohere SS and the Polizeifuhrer in occupied Russia, the infamous Einsatzgruppen in cooperation with Sicherungsdivisionen and rückwärtiges Heeresgebietskommando and its commanders, all of them are discussed in this book. Different services were in command in occupied Russia. With and against each other. Additionally this book discusses the colossal losses at the Eastern front and the German arms, with, for instance, the Czech arms industry's share. Final...

Modern Times schetst de spectaculaire en onstuitbare groei van de fotografie in de twintigste eeuw aan de hand van ruim 300 hoogtepunten uit de fotocollectie van het Rijksmuseum. Unieke werken van o.a. William Klein, Man Ray, Laszló Moholy-Nagy, Ed van der Elsken en Jacques Henri Lartigue passeren de revue, net als verrassend werk van minder bekende fotografen. Samen laten ze de grote ontwikkelingen zien die de fotografie in de 20ste eeuw doormaakte: de opkomst van de amateurfotografie, foto...

In light of the rapidly growing number of people studying Arabic--in academia, governments, NGOs, and business--Media Arabic is a unique and timely learning tool for anyone looking to access news information from this important global region firsthand. Media Arabic introduces the language of the newspapers, magazines, and internet news sites to intermediate and advanced level students of Modern Standard Arabic. Using this textbook, students will be able to master core vocabulary and structure...

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...

Doing Bayesian Data Analysis: A Tutorial with R, JAGS, and Stan, Second Edition provides an accessible approach for conducting Bayesian data analysis, as material is explained clearly with concrete examples. Included are step-by-step instructions on how to carry out Bayesian data analyses in the popular and free software R and WinBugs, as well as new programs in JAGS and Stan. The new programs are designed to be much easier to use than the scripts in the first edition.

In particular, there ar...

Put Predictive Analytics into ActionLearn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise tha...