Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established ...

Equine Behavior: A Guide for Veterinarians and Equine Scientists is written for all those who really want to know what makes horses tick. Behavioral problems in the stable and under saddle are of concern to equine veterinarians worldwide because they lead to welfare issues, abuse and ultimately wastage. Equine veterinarians, trainers and handlers must be aware of each horse's behavior as a first step in detection of problems, whether they are clinical maladies or training issues.

As they cons...

Microsoft SQL Server 2012 is the most significant update to this product since 2005, and it may change how database administrators and developers perform many aspects of their jobs. If you're a database administrator or developer, Microsoft SQL Server 2012 Bible teaches you everything you need to take full advantage of this major release. This detailed guide not only covers all the new features of SQL Server 2012, it also shows you step by step how to develop top-notch SQL Server databases an...

This popular BEC series has been completely revised. PASS Cambridge BEC is a practical course for students who wish to gain a recognised business English qualification. Focusing on relevant international business situations, the course has been structured to provide students with a thorough preparation for the Business English Certificates (BEC).

Using genuine examples from across the social sciences the Second Edition provides extensive in depth treatment of the subject matter to provide readers with both a conceptual understanding of each method as well as showing them how to apply it.

This book helps bridge the gap between classroom practice and educational psychology with an integrated model that helps teachers and administrators transform data into actionable knowledge.

Something new has come that will change the way your students learn, practice and remember grammar. Step 1: take the diagnostic test Step 2: study the grammar in the book and online Step 3: do more practice online Step 4: take the progress test Step 5: need more practice? Go online and do the mobile exercises Step 6: take the exit test to see how much you have learnt With its learning hints and tips, immediate feedback, automatic grading, and grammar tutor videos, this course is ideal for sel...

Long acclaimed as the definitive introductory botany text, Raven Biology of Plants stands as the most significant revision in the book's history. Every topic was updated with information obtained from the most recent primary literature, making the book valuable for both students and professionals. This textbook is available with LaunchPad.

LaunchPad combines an interactive ebook with high-quality multimedia content and ready-made assessment options, including LearningCurve adaptive quizzing. ...

The second edition of a text mapping directly onto a core module of the undergraduate social work degree: theories and methods. Chapters are written by a range of contributors from universities including Lancaster, Birmingham, Nottingham, York, UCLAN, UEA, Manchester and Glasgow.

The international bestseller--now with a new preface by author John Kotter. Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession--we've learned that widespread and difficult change is no longer the exception.

It's the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever. Joh...