"The most consistent of all series in terms of language control, length, and quality of story." David R. Hill, Director of the Edinburgh Project on Extensive Reading.

Eye Movement Disorders, by Dr. Agnes Wong, fills a great void in the Ophthalmology and Neurology literature by presenting eye movement disorders in a full-colour, highly illustrative format. This text explains eye movement disorders in a concise yet comprehensive manner, which makes it an excellent reference book and an outstanding learning text for anyone trying to master the intricate relationship between eye movement disorders, and their underlyingneuroanatomy and pathophysiology.

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Public administration ensures the development and delivery of the essential public services required for sustaining modern civilization. Covering areas from public safety and social welfare to transportation and education, the services provided through the public sector are inextricably part of our daily lives. However, mandatory budgetary cuts in recent years have caused public administrators to radically re-think how they govern in the modern age.

In this Very Short Introduction Stella Theo...

How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully 'objective'? What, really, can be defined as science? In the second edition of this Very Short Introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science, and investigates fascinating, challenging questions such as these. Starting at the very beginning, with a concise overview of the history of science, Okasha examines the nature of fundame...

Environmental Chemistry: A global perspective describes the chemical principles which underpin the natural processes occurring within and between the air, water, and soil, and explores how human activities have impacted on these processes, giving rise to environmental issues of global concern.

The most up-to-date and complete textbook for first time genomics students, Introduction to Genomics offers a fascinating insight into how organisms differ or match; how different organisms evolved; how the genome is constructed and how it operates; and what our understanding of genomics means in terms of our future health and wellbeing.

With over 5,500-including 150 new-accessible entries, this sixth edition of the bestselling Dictionary of Finance and Banking has been fully revised and updated to take into account the ever-developing financial landscape of the last five years. This comprehensive A-Z defines terms from all aspects of personal and international finance, including money markets, private investments and borrowing, central banking, foreign exchanges, monetary policy, andpublic and government finance. Now with ex...

The most accessible and practical guide to research methods written especially for politics and international relations students.

On October 1, 2009, the People's Republic of China (PRC) celebrated the 60th anniversary of its founding. And what an eventful and tumultuous six decades it had been. During that time, under the leadership of the Chinese Communist Party (CCP), China was transformed from one of the world's poorest countries into the world's fastest growing major economy, and from a weak state barely able to govern or protect its own territory to a rising power that is challenging the United States for global i...