In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Through a series of examples of statistics in the media, this book shows you how to critically assess the presentation of data in the media, to identify what is significant and to sort verifiable conclusions from misleading claims.

Focusing on the methods that are commonly used by social scientists, this text introduces the regression methods for analysing spatial data.

The Sixth Edition of Making Sense of the Social World offers students an introduction to the variety of social research methods, and helps the reader to understand research in their roles as consumers and novice producers of social science.

From research preparations to post-research debriefing, this book covers every stage of the social research process, outlining how to undertake fieldwork as safely as possible.

Working with social media data requires a specific set of knowledge and skills which this Little Quick Fix provides!

Sociologies in Dialogue brings together expert contributions from international scholars, who reflect on the importance of collaboration between diverse sociological perspectives to enhance our understanding of the role of sociology as an academic discipline, and as a vehicle for social change.

An unrivalled exploration of what visual ethnography is and what it should be, this book maintains a fine balance between theory and practice. The author provides up-to-date digital and technological topics in this 4th edition; offering clear, relevant guidance on the approaches that contemporary students want to understand and the tools they want to use.