In a new textbook designed for students new to statistics and social data, Gorard focuses on non-inferential statistics as a basis to provide readers with fundamental statistical literacy. Assuming no previous statistical knowledge, the author demystifies the subject in an engaging and approachable style.

With an exciting new look, new characters to meet, and its unique combination of humour and step-by-step instruction, this award-winning book is the statistics lifesaver for everyone. From initial theory through to regression, factor analysis and multilevel modelling, Andy Field animates statistics and SPSS software with his famously bizarre examples and activities. What’s brand new: A radical new design with original illustrations and even more colour A maths diagnostic tool to help studen...

Nervous about statistics? This guide offers a clear, straight to the point break down of exploratory and descriptive statistics and its potential. Anchored by lots of examples and exercises to enhance your learning, this book will give you the know-how and confidence needed to succeed on your quantitative research journey.

This book visually presents quantitative, qualitative, and mixed methods research designs in a way that students and researchers can readily understand and accurately apply in their own investigations.

The new Fifth Edition of The SAGE Handbook of Qualitative Research has been significantly revised, and draws together a team of leading scholars to present the latest in the theory and practice of qualitative research.

A comprehensive anthology of excerpts from original works of sociological theory.

A non-intimidating approach to learning or reviewing math skills essential in quantitative research methods.

This textbook is ideal for graduate or advanced undergraduate students in the social, behavioral, or managerial sciences who may need to conduct some form of statistical analysis in their future professional lives, but who are not trained in mathematics.