The author demonstrates basic statistical concepts from two different perspectives, giving the reader a conceptual understanding of how to interpret statistics and their use

This book outlines and explains, in detail, the necessary steps in designing, conducting, implementing, and reporting an action research study with a solid mixed-methods foundation.

With an emphasis on qualitative research as a process, and with new chapters on researching social mass media and writing a research project, this book takes a holistic approach to research and provides readers with a clear, step-by-step guide

Practical, no-nonsense, accessible guide to planning, writing and publishing a journal article.

Updated to reflect current developments and trends in internet research, this book presents a state-of-the-art review of the Internet as a tool for conducting research in the social and behavioural sciences.

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Through a series of examples of statistics in the media, this book shows you how to critically assess the presentation of data in the media, to identify what is significant and to sort verifiable conclusions from misleading claims.

Focusing on the methods that are commonly used by social scientists, this text introduces the regression methods for analysing spatial data.