Resultaten - Studie Bijdehand

45,05

Digital Analytics for Marketing / 2nd edition

2024 || Paperback || A. Karim Feroz e.a. || Taylor & Francis

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

58,95

Events Management / 4th edition

2023 || Paperback || Glenn A. J. Bowdin e.a. || Taylor & Francis

Coverage offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as the events management bible. Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR,...

27,95

Ethics for People Who Work in Tech

2022 || Paperback || Marc Steen || Taylor & Francis

This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles. It is also for people who are involved in the procurement and deployment of advanced applications, algorithms, and AI systems, and in policy making. Together, they create the digital products, services, and systems that shape our societies and daily lives.

The book's aim is to empower people to take responsibil...

48,44

Causality and Objectivity in Macroeconomics

2025 || Paperback || Tobias Henschen || Taylor & Francis

The book argues that contemporary macroeconomists cannot provide any conclusive evidence in support of causal hypotheses, and that macroeconomic policy analysis doesn’t qualify as scientifically objective in any of the traditional meanings.

42,89

The Right Place

How National Competitiveness Makes or Breaks Companies

2025 || Paperback || Arturo Bris || Taylor & Francis Group Limited

The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private sector create jobs and, consequently, make their countries more prosperous.

15,90

New Product Development For Dummies

2019 || Paperback || Robin Karol e.a. || Wiley

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

31,50

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

2010 || Paperback || Alexander Osterwalder e.a. || Wiley || ook als eBook

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

99,00

The Legal Environment of Business

2024 || Hardcover || Roger E. (University of Texas Meiners e.a. || Cengage Learning

41,95

Making the Business Case

Proposals that Succeed for Projects that Work

2021 || Paperback || Ian Gambles || Taylor & Francis

A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, ...

19,95

Virtual Society

The Metaverse and the New Frontiers of Human Experience

2022 || Hardcover || Herman Narula || Veltman Distributie Import Books

“A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies

“Mind-expanding . . . This important book offers a highly persuasive argument that a new kind of virtual world, the metaverse, marks a profound new stage in this long human quest for fulfillment through creation.”—Chris Anderson, Hea...

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Resultaten (1943)

Digital Analytics for Marketing / 2nd edition

Events Management / 4th edition

Ethics for People Who Work in Tech

Causality and Objectivity in Macroeconomics

The Right Place

New Product Development For Dummies

Business Model Generation

The Legal Environment of Business

Making the Business Case

Virtual Society

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