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Resultaten (1911)

22,00
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The Brand Butterfly

How to find and keep your Highest Value customers?

2025 || Paperback || Bert Peleman || Pelckmans

Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...

24,99
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Leren van de rijken

De beste financiële adviezen voor iedereen

2022 || Paperback || Jan Vanoverbeke || Owl Press || met inkijkexemplaar

Alles wordt duurder. Als je financiële zorgen maakt of ronduit financiële stress ondervindt, ben je zeker niet de enige. Elk jaar opnieuw houden we onszelf voor dat we werk zullen maken van een financieel plan, maar toch doen we het niet. Bijgevolg voelen we al snel afgunst voor de buur met de potente sportwagen voor de deur en kijken we met wantrouwen naar "rijke mensen".

Toch kunnen we veel van hen leren. Als private banker leerde Jan Vanoverbeke "de rijken" van dichtbij kennen: dertig ja...

80,00
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met 5% korting 76,00
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De Dealingroom

De demystificatie van de dealingroom

2021 || Paperback || Tony Illis || Brave New Books || met inkijkexemplaar

In de jaren na de kredietcrisis hebben financiële instellingen het nieuws gedomineerd en vaak op negatieve wijze. De oorzaak van de kredietcrisis lag, zoals inmiddels bekend, niet in de reguliere, traditionele dienstverlening van banken, maar lag in het trading-bedrijf (het voor eigen rekening handelen in complexe financiële producten.

De Dealingroom is het eerste en enige boek dat inzicht geeft in hoe banken en hedgefunds precies hun geld verdienen met de handel in deze complexe producte...

24,95
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Economie moet beter

Christelijk-filosofische dialoog met economen over wetenschap en praktijk

2022 || Paperback || Roel Jongeneel || Brave New Books

Er zijn grote problemen met de manier waarop we onze economie vormgeven. De volhoudbaarheid daarvan roept steeds meer vragen op. In "Economie moet beter" laat Roel Jongeneel zien dat de crises rond economie en het economisch handelen niet losgezien kunnen worden van manco’s in het economisch denken. Door met economen in dialoog te gaan en hen te bevragen op hun assumpties, mensbeeld en world view probeert hij de kritieke punten bloot te leggen. Tenslotte biedt hij, vanuit een christelijk-fi...

23,58
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From Crackpot Idea to Mainstream Debate

The Public Debate and Popular Support for Universal Basic Income in the Netherlands

2025 || Paperback || Erwin Gielens || Open Press Tilburg University || met inkijkexemplaar

Over the past decade, the proposal for a Universal and Unconditional Basic Income (UBI) has become a serious alternative in policy-making circles. UBI promises replace the complex welfare bureaucracy with a single benefit – abandoning targets (such as the unemployed) and activation instruments (such as job-search requirements). This disarmingly simple idea has inspired policy experiments in many countries, the Netherlands among them. I show how UBI became a credible policy alternative in th...

22,99
Leverbaar vanaf 22 september
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De economie van je leven

Hoe geld werkt en wat jij ermee kunt bereiken

2025 || Paperback || Chris Sugira || Owl Press

Geld speelt een hoofdrol in elke fase van je leven. Het bepaalt waar je woont, hoe je werkt, wat je kunt doen en soms ook moet laten. Toch leren we zelden hoe we er echt mee kunnen omgaan. In De economie van je leven loodst financieel expert Chris Sugira je door de belangrijkste financiële keuzes van je leven: van je eerste loon tot je pensioen en alles daartussenin.

Wat begint bij de basics – loon, belastingen en budgetteren, groeit uit tot inzicht in beleggen, vastgoed, fiscaliteit en pe...

94,95
Levertijd: 8 werkdagen
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Organizational Behavior / 14th International edition

Managing People and Organizations

2023 || Paperback || Jean Phillips e.a. || Cengage Learning

This applied, student-oriented approach emphasizes how to think and act like a successful manager as students examine the fundamentals of employee behavior. Updated learning features and chapter-opening "Real-World Challenges," the latest research findings and revised content all reflect today's most recent changes in organizational behavior(OB).

Current, applied examples from well-known organizations work with in-chapter cases, self-assessments, video cases and exercises to create a reader-f...

28,99
Leverbaar vanaf 7 oktober
met 5% korting 27,54
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HBR's 10 Must Reads 2026

The Definitive Management Ideas of the Year from Harvard Business Review

2025 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

10,75
Levertijd: 3 werkdagen
met 5% korting 10,21
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Freakonomics / druk 1

A Rogue Economist Explores the Hidden Side of Everything

2024 || Paperback || Steven D. Levitt e.a. || Van Ditmar Boeken B.V.

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life?from cheating and crime to sports and child-rea...

10,99
Levertijd: 4 werkdagen
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Creative Confidence : Unleashing the Creative Potential within Us All

Unleashing the Creative Potential within Us All

2015 || Paperback || David Kelley e.a. || HarperCollins

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.

In an entertaining and inspiring narrative that draws on countless stories from their wo...