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Resultaten (1903)
75,00
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Marketing Theory
A Student Text
2016 || Paperback || Sage Publications US public.
Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.
58,00
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met 5% korting 55,10
The Consumer Society
Myths and Structures
2016 || Paperback || Jean Baudrillard || SAGE
Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.
21,95
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Payoff
The Hidden Logic That Shapes Our Motivations
2025 || Hardcover || Dan Ariely || Simon & Schuster Nederland B.V.
Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined.
Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friend...
4,95
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met 5% korting 4,70
How Numbers Work
Discover the strange and beautiful world of mathematics
2024 || Paperback || New Scientist || John Murray Press
How Numbers Work is a tour of the mind-blowing but beautiful realm of numbers and the mathematical rules that connect them.
Niet beschikbaar
50 human brain ideas you really need to know
2025 || Paperback || Moheb Costandi || Quercus
The brain and how it works: an introduction to the most important concepts.
60,00
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Foundations of Programming, Statistics, and Machine Learning for Business Analytics
2023 || Paperback || Ram Gopal e.a. || SAGE
This book provides an introduction to the key concepts in programming, statistics and machine learning needed by business analytics students, assuming no prior knowledge and taking a step-by-step approach to help students build up their confidence.
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Employee Engagement in Corporate Social Responsibility
2021 || Paperback || Debbie Haski-Leventhal e.a. || SAGE
Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights.
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Aim for the Heart
Write, Shoot, Report and Produce for TV and Multimedia
2017 || Paperback || Al Tompkins || SAGE
With humour, honesty and directness, Tompkins bottles his years of experience and insight in this Third Edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use.
65,95
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Fundamentals of Corporate Finance / 4th edition
2021 || Paperback || David Hillier || McGraw-Hill
Now in its fourth edition, Fundamentals of Corporate Finance continues to use its engaging, accessible narrative to give students an introductory overview of the key concepts in modern corporate finance, and the strategies used by firms in this continually changing field. The author uses years of expertise to guide readers through a framework of corporate finance, providing readers with a solid foundation of knowledge. With integrated theories and real-world European examples, the new edition...
63,99
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Principles and Practice of Marketing / 10th edition
2023 || Paperback || David Jobber e.a. || McGraw-Hill
The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.
Martens have been engaging consumers for more than half a century. - McDonald's pla...
