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Business Analytics

Solving Business Problems With R

2024 || Paperback || Arul Mishra e.a. || SAGE

Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.

24,95

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Customer Experience Branding

Driving Engagement Through Surprise and Innovation

2018 || Paperback || Thomas Gad || Kogan Page

The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.

The secret of a brand's success often lies ...

95,91

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met 5% korting 91,11

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Business Forecasting

Pearson New International Edition

2025 || Paperback || John Hanke e.a. || Pearson

For undergraduate and graduate courses in Business Forecasting. Written in a simple, straightforward style, Business Forecasting presents basic statistical techniques using practical business examples to teach students how to predict long-term forecasts.

62,95

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Understanding Cross-Cultural Management

2022 || Paperback || Marie-Joelle Browaeys e.a. || Pearson || ook als eBook

Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Man...

72,95

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Consumer Behaviour : A European Perspective / 7th edition

A European Perspective

2021 || Paperback || Michael Solomon e.a. || Pearson

Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...

38,10

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met 5% korting 36,20

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Transforming Supply Chains

Realign your business to better serve customers in a disruptive world

2025 || Paperback || John Gattorna e.a. || Pearson

74,95

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Marketing for Hospitality and Tourism / 8th edition

2021 || Paperback || Philip Kotler e.a. || Pearson

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

15,95

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The Finance Book:

Understand the numbers even if you're not a finance professional

2022 || Paperback || Stuart Warner e.a. || Pearson

THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER FINANCIAL AND BUSINESS DECISIONS. Why this book is different to other finance books:• Quick and easy to use• Spotlights “what you need to know”• Requires no prior finance knowledge• Practical and real-world focus• Written by practitioners No knowledge requiredThe book is purposefully designed to be quick and easy to use with no previous knowledge required to comprehend the concepts. We “tell you what you need to ...

69,95

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The Business Environment / 9th edition

A Global Perspective

2023 || Paperback || Ed Thompson e.a. || Pearson

A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...

9,95

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The Rules of Life:

A personal code for living a better, happier, more successful kind of life

2022 || Paperback || Richard Templar || Pearson

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

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Resultaten (1629)

Business Analytics

Customer Experience Branding

Business Forecasting

Understanding Cross-Cultural Management

Consumer Behaviour : A European Perspective / 7th edition

Transforming Supply Chains

Marketing for Hospitality and Tourism / 8th edition

The Finance Book:

The Business Environment / 9th edition

The Rules of Life:

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