The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking.

This new edition builds on the success of the first edition. It has been enhanced to embrace new topics including Due Dilgence, EHS Auditing, Process Safety, Auditing, and a chapter summarizing auditing with the relevant ISO standards. The rest of the book has been updated to fit with the guidance and requirements set out with the changes in the ISO standards.

The goal of this book remains the same, to provide a "down to earth" guidance for managers and specialists in organizations who are co...

In Our Iceberg is Melting, a simple fable about penguins encapsulates vital truths about embracing change and illustrates how adaptability can yield prosperity, while resistance can lead to peril, in an ever-changing world. The penguins are living happily on their iceberg as they have done for many years. Then one curious penguin discovers a potentially devastating problem threatening their home – and pretty much no one listens to him.

The characters in this fable are like people we recogni...

Learn how to steal it back. Accessible and inspiring, this book features 131 surprising and innovative exercises to help you tune out white noise, get unstuck from your screen and manage daily distractions. Make small yet impactful changes and bring focus to the things and people that are most important to you.

Bestselling authors Frances Frei and Anne Morriss champion a bold redefinition of leadership and offer a real-world guide for unleashing greatness in other people and, ultimately, yourself.

Acclaimed Reuters reporter Ernest Scheyder tells the story of the billion-dollar battle for the resources to power our future, illuminating its global impacts on business, China, climate change, and geopolitics

A perspective-altering and deeply researched journey through the history of sexuality and gender across the animal kingdom by forensic biologist and university professor Nathan H. Lents

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly and achieving your most audacious business goals.

Under the current multilateral trading system, most business entities have turned their attention away from focusing exclusively on their domestic market to the management of international business transactions on the global market. Around the world, this trend has increased the demand for education and training on the principles of international trade and, more practically, the administration of international business transactions. This book aims to give upper-level undergraduates and gradua...