This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Discover the skills and insights you need to accurately and efficiently interpret data, improving your influence and decision-making at work

As an economist, a lot of our decisions can be boiled down to a simple question: Am I getting a good deal?

Professor Corinne Low introduces us to a radical new framework: treating women as economic agents who can maximise their personal 'profit' in the same way that a business makes money.

Low's groundbreaking research interrogates the economics of women's lives, showing how our most significant decisions are shaped by overlooked internal and external factors. She shines n...

Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...

Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case...

Discover how the dynamic world of economics influences our daily lives, society, political decisions and environmental concerns. This thirteenth edition of Economics by David Begg, Gianluigi Vernasca, Eric Golson and Bridget Kauma, supports students understanding of economics by blending foundational principles with contemporary issues and applications.

Covering the latest economic topics, such as the global implications of war, the effects of macro-inflation and the role of AI in the lab...

A revolutionary and hopeful account of Earth not simply as an inanimate planet on which life evolved but as a planet which came to life.

A hugely entertaining exploration of unintentional world-changing discoveries in science, for fans of ELEMENTAL and HUMANS: A BRIEF HISTORY OF HOW WE F*CKED IT ALL UP.

This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.

Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice.