Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

This second edition handbook provides a retrospective and prospective overview of the state of knowledge on leadership as a multidisciplinary field, and utilises an innovative structure to create synergies between different leadership schools.

With new material on literature reviews, case study research, action research and writing up research, the Fourth Edition continues to successfully adopt a practical approach, while still emphasizing the importance of the role of theory.

With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality such as this one is essential.

With a new chapter on visual storytelling and expanded coverage of digital and social media platforms, the third edition of this bestselling text explains the principles and techniques required to become a successful - and valued - journalist.

A new textbook on entrepreneurship and innovation which has a global focus.

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

This concise and practical guide explores the use of action research as a method for conducting research in a business and management Masters dissertation.

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

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