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Resultaten (1570)
Marketing Communications (e-book)
A European Perspective
2023 || E-book via Bookshelf || Patrick De Pelsmacker e.a. || Pearson
Principles of Managerial Finance, Global Edition (e-book)
2022 || E-book via Bookshelf || Chad J. Zutter e.a. || Pearson
For introductory courses in managerial finance. Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System - a hallmark feature of Principles of Managerial Finance - weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 16th Edition concentrates on the material students need to know in order to make effective financial decisions in an increasingl...
maandag verzonden
Marketing Management / 16th edition
2021 || Paperback || Philip Kotler e.a. || Pearson
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...
FT Guide to Business Start Up 2021-2023
2025 || Paperback || Sara Williams || Pearson Education Limited
Whether you're about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of
The Financial Times Guide to Business Start Up
on your shelf. Regularly updated, this edition covers all the latest legal and financial changes you need to be aware of following the Budget.
- Everything you need to know to start up and run your business
- Comply with the most up-to-date financial, tax and legal requirements
- ...
Marketing: An Introduction / 15th Global Edition (e-book)
2022 || E-book via Bookshelf || Gary Armstrong e.a. || Pearson
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...
International Financial Reporting / 8th Edition
2025 || Paperback || Alan Melville || Pearson
A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...
The Rules of People:
A personal code for getting the best from everyone
2022 || Paperback || Richard Templar || Pearson
Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.
maandag verzonden
Essentials of Operations Management / 3rd Edition
2023 || Paperback || Nigel Slack e.a. || Pearson || ook als eBook
Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of 'responsible operations' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Busin...
Macroeconomics / 7th edition
2024 || Paperback || Paul Krugman e.a. || Macmillan
Available with Achieve, Krugman and Wells’ widely adopted text helps students reach new levels of economic understanding.
The new edition is revised and enhanced, including new interactive graphs, interactive topic reviews, thorough coverage of the Covid recession, and updated analysis of aggregate demand/aggregate supply, and monetary policy.
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Creative Velocity
Propelling Breakthrough Ideas in the Age of Generative AI
2025 || Hardcover || Leslie Grandy || John Wiley & Sons Inc
Authentic creativity remains the "secret sauce" that drives product-centered companies. But there are few resources that demonstrate exactly how to light the creative fires that generate the best, most profitable, and most enduring breakthroughs. In Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI, trailblazing global product innovator Leslie Grandy delivers an inspiring discussion of how you can develop the mindset, skills, and confidence you need to set your crea...
