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Resultaten (1573)
Doing Research in Business and Management / 2nd edition
An essential guide to planning your project
2017 || Paperback || Mark N.K. Saunders e.a. || Pearson
Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. 'Definition' boxes explain key terms and 'Research in practice' boxes show how the research is used in real life, making this the...
Brilliant Selling / 3rd edition
What the best salespeople know, do and say
2021 || Paperback || Tom Bird e.a. || Pearson
Want to beat your sales target?
You can sell anything you want and targets are always achievable – Brilliant Selling will show you how. Whether you’re new to selling or want to take yourself to the next level, Brilliant Selling will show you how to instantly improve your sales performance.
What do brilliant salespeople know, do and say that makesthem so successful?
The world has changed, and businesses need brilliantsalespeople not just to survive but to thrive. The modern buyer has becom...
Logistics Management and Strategy / 6th edition (e-book)
Competing through the Supply Chain
2020 || E-book via Bookshelf || Alan Harrison e.a. || Pearson
This text has a clear European foundation and an international appeal. In line with the globalisation of logistics, we have included cases from other parts of the world than Europe - diverse though European logistics solutions are - including South Africa, the United States, Japan, China and Australia. Accordingly, we start in Part One with the strategic role of logistics in the supply chain. We continue by developing the marketing perspective by explaining our view of 'putting the end-cus...
Project Management: Achieving Competitive Advantage / 5th Global Edition
2019 || Paperback || Jeffrey Pinto || Pearson || ook als eBook
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a compreh...
Consumer Behavior / 12th edition
Global edition
2019 || Paperback || Leon G. Schiffman e.a. || Pearson
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.
The 12th Edition has been significantly updated to address contemporary trends and i...
Management: An Introduction / 8th edition
Using practice and theory to develop skill
2019 || Paperback || David Boddy || Pearson || ook als eBook
Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.
No...
Foundations of Finance, Global Edition (e-book)
The Logic and Practice of Financial Management
2021 || E-book via Bookshelf || Arthur Keown e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses.
The five key principles for the foundations of financeFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles,...
Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support, Global Edition
2020 || Paperback || Ramesh Sharda e.a. || Pearson
Corporate Finance, Enhanced, Global Edition (e-book)
2021 || E-book via Bookshelf || Jonathan Berk e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For MBA/graduate students taking a course in corporate finance.
An emphasis on modern theory blended with practice elevates students' financial decision makingUsing the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set t...
Nonprofit Management - International Student Edition
Principles and Practice
2021 || Paperback || Michael J. Worth || SAGE
This best-seller provides a comprehensive, insightful overview of key topics nonprofit leaders encounter daily. Worth covers both the governance and management of nonprofit organizations, helping readers understand what they are and how they work. The text balances research, theory, and practitioner literature with current cases and the latest data.
