The Financial Markets Professional training is a post-graduate training that is provided to personnel of banks and other financial institutions with the aim of providing them insight into the workings of a dealing room: which business lines exist within the dealingroom; per business line, which desks are recognized; per desk, which products are traded; and per product, how are these products traded, the processes around trading, which parties are involved, which systems are used for each prod...

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and offer a blueprint for an entirely new way to solve problems. The topics range from business to philanthropy to sports to p...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

Challenge strategy-speak, banish management hyperbole and discard the worst myths and misconceptions in business today replacing them with tried-and-tested truths that will make your company more successful.

Modern working culture has become defined by burnout and fatigue. But there is an alternative: build your Momentum and rediscover the joy of leading a rewarding and satisfying career.

Disruptive innovation and digital transformation are reshaping today’s business landscape. But with the right partners, these challenges become powerful opportunities. Collaborate to Innovate is a hands-on guide for established organizations seeking to innovate faster through start-up collaboration. Packed with proven frameworks, real-world case studies, actionable tools, and ready-to-use methods, this playbook demystifies the complexities of startup partnerships and provides a clear ro...

AI Will Replace You shows how organizations can let go of their fear of AI and instead embrace this technology as a lever for growth. Using the practical and accessible AI Navigator framework, you'll discover how to effectively embed AI into your strategy, get your employees on board, and prepare your organization to become an AI leader. Why? Simple yet powerful AI Navigator model that provides clear direction Emphasizes the human side of AI transformation Rich in sharp insights and lighthea...

You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That’s where this book comes in.

“Make Products That Matter” helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product...

Most businesses don’t take qualitative research seriously. They see it as soft, vague—too uncertain to drive business strategy.

That’s why so many researchers see their insights ignored and struggle to gain buy-in.

Design Research Mastery changes the game. Sara Fortier teaches you how to transform research into a strategic catalyst—winning over skeptics and inspiring innovative products and services. Through a step-by-step approach, readers will master the planning, execution, and co...