TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 9E equips you with a solid understanding of what is arguably the most critical and complex component of global supply chains. You learn the fundamental role and importance of transportation in companies and society as you study the complex environment of transportation service. The authors provide an overview of the operating and service characteristics, cost structure, and challenges providers of transportation face. This edition highlights critica...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

The Fifth Edition of the bestseller Research Methodology has reimagined, redesigned (now in landscape format), and fully renovated how a textbook can help students achieve success in their methods course or research project.

Your lecturer has created this personalised learning resource to support your studies. It contains Pearson content from our worl-renowned textbook authors, and often also industry case studies and articles.

It includes just the bits your lecturer knows you need – nothing extra! They may also have included their own, bespoke, learning materials specific to your course.

Pearson works closely with your university and your lecturers and we are committed to

helping you learn.

NAVBasics has been designed for the junior officer undertaking study. The three volumes have been divided carefully, bringing together items that are usually taught in tandem and ensuring the order flows in a logical manner.

It is written in plain English and contains numerous diagrams, worked examples and exercises on key areas of the Navigational Syllabus. Information that is formally part of the syllabus is held in sections at the end of each volume, providing a useful start to the additio...

This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioner's experience and showcasing the value gains when moving from disconnected planning to IBP. It also proposes a road map for the transformation of planning, including technological initiatives, business priorities and organizational processes, and demonstrates how to motivate different IBP stakeholders to work together, when and how to connect strategic (to be understood as long term ...

1. This edition retains many features from the first edition, including: a concise structure with practical language; a focus on conversation, phonetics and characters at the elementary level; an emphasis on well-structured grammar and the unique features of Chinese characters; a vocabulary based teaching method；2. In Volume 1 of this edition, ”lesson” is changed into ”unit”, with each unit including three lessons; this allows a clearer structure and more concise texts. 3. Scaffoldi...

Cal has very few choices in life. He can continue working at the abattoir that sickens him, or join the ranks of the unemployed. He can brood on his past or try to plan a future with Marcella.

Cal is a haunting love story set against the fear and violence of Ulster, where tenderness and innocence must struggle to survive.

Nidali, the rebellious daughter of an Egyptian-Greek mother and a Palestinian father, narrates her story from her childhood in Kuwait, her early teenage years in Egypt, to her family's last flight to Texas.

Patsy Lightbown and Nina Spada have worked for over four decades in second language research and education. They are highly respected worldwide for making theory and research about language learning accessible and relevant to classroom teaching. This widely acclaimed book remains essential reading for second language teachers.