Trend-Driven InnovationBeat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands...

Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes-Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writin...

An Introduction to English Grammar provides a comprehensive overview of all aspects of English grammar. The first part of the book (`The Grammar') provides a step-by-step introduction to the key topics in English grammar. The second part (`The Applications') shows how a grasp of these topics can be helpful in resolving usage problems, in developing a clear writing style, and in mastering punctuation and spelling.

A whole chapter, `English in Use', is devoted to illustrating the grammatical fe...

Sprint Your Way to Scrum is a practical list of tips to help you implement the Scrum framework effectively. With expert advice to solve 50 of the most common challenges that teams face when adopting Scrum, it helps you master Scrum.

"The significant problems we face cannot be solved at the same level of thinking we were at when we created them." -- Albert Einstein-- Modern business leaders are just too aware of how much the world has changed in the last decades and continues to do so. It is little wonder then that even the best of us can feel overwhelmed by the many demands we now face in our working and private lives. Summarizing the knowledge and experiences of three experts in the field, and offering practical insight...

Includes pictures, notes and an extensive section on Oscar Wilde's life and works. Dorian Gray is having his picture painted by Basil Hallward, who is charmed by his looks. But when Sir Henry Wotton visits, and seduces Dorian into the worship of youthful beauty with an intoxicating speech, Dorian makes a wish he will live to regret: that all the marks of age will now be reflected in the portrait, rather than on Dorian's own face. The stage is now set for a masterful tale about appearance, rea...

Your lecturer has created this personalised pack to support your studies. It contains Pearson content from our world-renowned authors, and often industry leading case studies and articles. But, it's just the bits your lecturer knows you need - nothing extra! They may also have included their own, bespoke learning materials specific to your course.

Peason works closely with you university and your lecturers and we are committed to helping you learn.

This is a special edition compiled for the Rotterdam University of Applied Sciences.

Romeo and Juliet is the world's most famous drama of tragic young love. Defying the feud which divides their families, Romeo and Juliet enjoy the fleeting rapture of courtship, marriage and sexual fulfilment; but a combination of old animosities and new coincidences brings them to suicidal deaths.

96 Pages A4 format. Black and white. 158 exercises linked to the Ruslan 2 Russian course. The exercises include listening exercises with recordings at www.ruslan.co.uk/audio .

An audio CD is available for those who need one.