Brealey, Fundamentals of Corporate Finance, 11e, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront: financial management is impo...

Third edition of the most highly regarded teaching text book on the Japanese language, covering speaking, listening, reading, and writing to cultivate overall language ability. Each lesson in the revised edition features a new section dubbed "Culture Notes, and now includes the audio CD companion which is in mp3 format ready to install on any music player.

The objective of this book is to assist readers to improve their communication skills in the Korean language. The format of the textbook and the workbook allows the learner to select and focus on any of the four language skills (speaking, listening, reading, and writing). These skills are connected by a common learning objective in each lesson, enabling the student to build on each through new situations and repetition.

The students learn specific language functions through meaningful practic...

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Third edition of the most highly regarded teaching text book on the Japanese language. This is the companion workbook to the text.

Contempory Chinese, a complate adult-level textbook series, is tailored to beginners of the Chinese language and is aimes at developing the abilities of listening comprehension, speaking, reading and writing of the langauge. This series has been widely used at home and abroad since its initial publication. Based on teachers' impressions of, and suggestions for, the book over the past decade, the following changes have been made to the revised edition: restructured content and teaching procedu...

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience and a client roster composed of some of the world s leading companies this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodolog...

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidiscip...

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...