For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...

Providing for National Security: A Comparative Analysis argues that the provision of national security has changed in the 21st century as a result of a variety of different pressures and threats. In this timely volume experts from both the academic and policy worlds present 13 different country case studies drawn from across the globe-including established and newer states, large and smaller states, those on the rise and those in apparent decline-to identify what these key players consider to...

*A to Z revision of a bestseller (250,000 in print); the bible of a proven, highly effective therapeutic technique. *Enjoys worldwide popularity; off-the-shelf and text sales are bolstered by author workshops and frequent MI training events. *Reorganized around the co-creators' evolving framework for teaching and implementing MI.

*Strong demand for MI titles: originally developed for treating addictions, the approach is now widely used throughout mental health and health care. *Value-added on...

This definitive work, published in four-volumes, maps the emerging European family law.The chapters draw on a wide range of topics, such as: marriage, divorce, cohabitation, same-sex relationships, the financial consequence of divorce, adoption, parentage and surrogacy, parental responsibility, the child's welfare, and law concerning older people. Through its stimulating comparative analysis and comprehensive coverage of the topic, this set of books is intended to serve as a major resource fo...

How Mediation Works will introduce management and law students as well as businesses to this art of conflict resolution from the behavioral perspective, while also providing a valuable resource to continuing education programs, mediation training, and lawyers to familiarize clients with the mediation process.

'Long admired for her pioneering work on gender, neo-liberalism and human rights, in this volume Ratna Kapur builds on that scholarship to offer a bold and wide ranging set of arguments that will add immensely to the many current debates about human rights and their efficacy in this age of inequality. Kapur' s trenchant critique of rights and her vision of an alternative to the liberal concept of freedom offer strikingly original arguments that make this an indispensable volume for all who ar...

- An accessible introduction to international business law and European law;

- offers an understanding of potential legal problems in international business;

- comes with a variety of additional study materials available online.

A Basic Guide to International Business Law aims to give students an understanding as well as practical knowledge of legal problems arising in the area of international business, and to equip them with the skills needed to prevent and tackle these problems.

All chapte...

A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.

Readers are provided with a practical insight into how to analyze policies and policy-making in the EU. Using case studies to deepen readers' understanding, this book examines the various stages of the policy process - from the moment the issue reaches the agenda through to drafting, implementation and evaluation.